About

Design lives in a world that is noisy, cluttered, and chaotic. My design creates focus, simplifies the complex, and brings clarity out of chaos.

As a senior graphic and brand designer with over 16 years experience, both as a freelancer and in a corporate in-house agency, I believe that the best design tells a story using type, color, image and other elements in a cohesive, visual system. Some designers seek to solve problems through design—I seek to tell your story in a visual, memorable way.

Earning my master's degree in graphic design from San Francisco's Academy of Art University, I currently live in Folsom, CA (yes, the home of that prison made famous by Johnny Cash) and work remotely for VSP Vision. In my 15 years working for VSP, I have been a web designer, a digital marketing specialist, a graphic designer, a visual designer, an art director, and a senior graphic designer. I have worked with marketing directors, market managers, content specialists, video and multimedia teams, presidents, executives, copy writers, senior art directors, and employees in just about every corporate department imaginable (including security, human resources, IT, facilities, and more).

I prefer to work remotely and can collaborate with you wherever you happen to be!

Contact me and let's see what we can create together!

My Resume (overview)

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Jeromy Johnson

Selected Acomplishments

Senior-level Graphic and Brand Designer with experience in freelancer and corporate in- house agency roles. Career roles include: web designer, digital marketing specialist, graphic designer, visual designer, art director, and senior graphic designer. Worked with marketing directors, market managers, content specialists, video and multimedia teams, presidents, executives, copywriters, senior art directors, and corporate employees.

Won Gold and Silver American Advertiser (ADDY) Awards. Inspired annual employee dinner dance team to choose new, elevated solution (beyond tacky “Oscar” theme). Got additional $2,000 to help fulfill their vision. Art directed two core designers to design system and apply it to multiple deliverables/design won ADDY Award.
Redesigned, branded, elevated, simplified, and unified 24 diverse sales PowerPoint decks, applying a shared Master, so any of the 750+ slides could be mixed/matched between decks. Decks helped inside sales generate $22,000,000 in new business (vs. $20,300,000 goal). Sales PPT decks downloaded 1,478 times (418% increase).
Designed/co-created “Build Your Own Snowman” interactive web experience, resulting in second-highest engagement numbers for social media, with over 10,000 snowmen created and 3,800+ Facebook shares.
Designed two high-impact custom decks for UPS and Chrysler RFPs. Built a custom, on-brand design system that could be reused. Included custom images, altered pace, found balance between words, visuals, and spreads. Created callouts for most important stats and messages. Won both RFPs resulting in 800,000 add to VSP Network. Deck used of an additional 38 RFPs that have reached finalist stage.
Redesigned mobile clinics vehicle wraps with fleet in mind. Created cohesive system customized to each of 4 clinics, while being instantly recognizable as VSP Fleet. Gained instant brand recognition, “Who is giving away free exams and glasses? VSP.” When more than one vehicle at an event, they were unified. Local Sacramento news outlet ran story on clinics because of rede

Education

Masters of Fine Arts in Graphic Design: Academy of Art University, 2014
Certificate in Professional Photography: New York Institute of Photography, 2001
Bachelor of Science: William Jessup University, 1998

Experience

Optum / United Health Group • 2023–present
Senior Proposal Graphic Designer/Consultant

Redesigned and rebranded 30+ “evergreen” graphics to be used in RFPs. Designed Adobe XD system to quickly customize RFP graphics to meet individual client branding and needs. Redesigned suite of State Medicaid Market Landscapes from PPT to INDD/PDF as professional leave-behind. Developed RFP Template to apply to State Medicaid RFP bids. Proactively vetted/implemented Adobe WorkFront as design request/proofing/ tracking tool for team. Transformed process from email requests to one source for requests sent via a smart form, projects for designers to work off of and log time, a proofing system with markups and versions, final delivery of files.

VSP Vision • Rancho Cordova, 2014–2023
Art Direction and Graphic Design (Sr. Graphic Designer / Art Director)

Began as a general graphic designer, supporting multiple lines of businesses. Was promoted to Art Director of VSP’s corporate identity, and then to Art Direct the Optics line of business. Made a lateral move to Sr. Graphic Designer supporting the design and identity of the Vision Insurance line of business, with a focus on sales (winning and keeping clients, RFx, and finalist PPT presentations). Experienced in print, web, email, social media, swag, trade shows, vehicle wraps, billboards, packaging, events, design systems, grids, A/B testing, and more. Winner of Gold and Silver American Advertiser (Addy) Awards.

EyeFinity, A VSP Company • Rancho Cordova, 2008–2014
Graphic and Web Design (Digital Marketing Specialist / Graphic Designer)

Designed for print/web/email/trade shows. Managed back-end marketing systems. Enhanced private-practice optometric websites with graphical, textual and SEO improvements using CMS. Designed universal themes/templates. Edited CSS to customize websites. Worked closely with over 2,000 offices to develop and help
improve their web presence. Created custom graphics, logos and artwork for offices. Worked closely with back-end development team to enhance product and the end-user’s experience by integrating customer requests, industry knowledge and graphic design skills.

Franklin Templeton Investments • Rancho Cordova, 2007–2008
Graphic Design (Software Training Coordinator)

Provided marketing support for a global investment management organization.
Designed professional PowerPoint presentations. Developed web-based training materials, new curriculum and managed web posting. Coordinated the training efforts for 1,800+ end-users and was elevated to train the trainers. Tested software to identify bugs and appropriate solutions.
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Skills