Jeromy Johnson: Creative visual and graphic designer, 15 years experience
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Hello Bright Eyes:
​Award-Winning
​Tri-fold Mailer 

Project Type: Print
​Role: Designer
Award: Silver Addy's Winner
Project Objective: ​
Each year the Vision Care Insurance side of our business drives open enrollment marketing to their members. The ask was for a strong and modern consumer-facing direct mailer.
Project Solution: ​
Collaborating closely with the Sr. Art Director and our internal Market Manager, we offered a highly visual minimum-viable-copy approach, versus the traditionally copy-heavy versions (typically one banner image with a supporting image and lots of copy). We also recently began using our secondary colors (in this case yellow) more prominently and felt this was a great opportunity to run with yellow and cyan to add a vibrant punch. 
Project Result: ​
Besides winning a Silver Addy, enrollment numbers were up in a year-over-year comparison. Good design is always part of the reason, joined with fantastic efforts by marketing and sales. ​

The Artwork
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  • Home
  • Portfolio
    • Professional Work >
      • Award-Winning Party Invitation
      • Sales Conference
      • Presentation Suite
      • Website UI Redesign
      • Tradeshow and Locations
      • Mobile Clinic Wrap Redesign
      • Award-Winning Brochure
      • Optical Training Videos
      • Award-Winning Event Design
    • MFA Student Work >
      • Thesis: Fashioned of God
      • Experimental Typography Posters
      • Our Land
      • Mill Creek Rebranding
      • 30 Cents
      • Personal Stash Box
      • Mazed Film Festival
      • Imogen Cunningham Book
      • iPad Portfolio Intro Videos
  • About
  • Contact