Sales Conference Theme
Project Type: Event Theme
Each year, VSP hosts a Sales Conference to inspire, update, and fire up the sales teams. My task was to visually explore and present a unique design to apply to their 2023 theme: Maximizing Potential.
Since VSP recently launched their new rebrand, this was an opportunity to explore the new brand, particularly our new approach to image collages—where every image has a line that connects to surrounding images. I first explored images using Maximum and Potential as my keywords. Once I gathered a library of images, I began to explore collage layouts and colors. A bright, vibrant secondary color pallet was initially pitched, but in the end a more subdued color pallets was chosen. The theme was then applied to a PPT template and other deliverables.
Collage and Theme
Presenter PowerPoint Template