Mobile Clinic Redesign
Project Type: Vehicle/Fleet Wrap
Our fleet of mobile clinics were due for a rewrap. Vehicles were purchased at different times with a different design/wrap applied each time. This resulted in a hodge podge of designs that were not cohesive and didn’t photograph well. Was asked to redesign clinics with a “fleet” in mind, make them more photo-friendly, and apply practical learnings from previous designs (no dark colors below four feet, no faces or people, etc)
Designed a cohesive system that could be customized for each clinic, but instantly recognizable as a VSP fleet. Unified the placement of logos, including on top of clinic for VSP visibility from the air. Applied to one clinic, with system later applied to others when their time came for re-wrap. Worked closely with wrap company to make adjustments as needed.
Instant brand recognition—who is helping the community by giving free exams and glasses? VSP. When more than one are now at an event, they are unified. At launch, the local Sacramento news came out and ran a story on the clinics. Bold. Colorful. Inspiring. Customizable. Unified.
The Artwork and Wrapping
Media Event and Reveal